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Touching Tribute To The Great Gay Byrne
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Touching Tribute To The Great Gay Byrne

At midday on Friday 8th November 2019, just as the funeral ceremony was about to start, radio stations across Ireland played a moving tribute to the legendary Gay Byrne who…Read more
Published: November 9, 2019
Categories: Uncategorized
Effective Ads Reflect the Public Mood
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Effective Ads Reflect the Public Mood

When it was announced that MyTaxi, formerly known as Hailo, would re-brand as Free Now in 2019, you could just about hear the whole country moan in unison together. The…Read more
Published: August 2, 2019
Categories: Services
The Christmas Jingle Makes a Comeback!
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The Christmas Jingle Makes a Comeback!

If you had tuned in to any of the local or national radio stations last December, you would have bound to come across a wide variety of Christmas jingles. Advertisers…Read more
Published: March 27, 2019
Categories: FMCG, Motoring, Services
The First Rule of Radio Advertising
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The First Rule of Radio Advertising

One of the first rules of radio advertising is to avoid the use of annoying voices. It’s an unfortunate gimmick that advertisers rely on now and then. Take a listen…Read more
Published: December 9, 2018
Categories: Motoring
Imitation is the Sincerest Form of Flattery
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Imitation is the Sincerest Form of Flattery

If you look back on Reeling in the Years on RTE for the year 2007, you’ll come across the Tracker Mortgage Bus advert. This was a very simple but funny…Read more
Published: November 3, 2018
Categories: Home
Don’t Be Afraid To Ditch the Studio
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Don’t Be Afraid To Ditch the Studio

99.9% of all radio adverts are recorded in the comfort of a warm and acoustic friendly studio. So, if you want to create a unique talking point for your brand, why not…Read more
Published: November 7, 2017
Categories: Services
FBD Insurance Sponsor the Marian Finucane Show
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FBD Insurance Sponsor the Marian Finucane Show

FBD Insurance are the new sponsors of the Marian Finucane Show on RTE Radio 1. The sponsorship deal is worth an estimated €200,000 per annum and provides FBD Insurance with…Read more
Published: October 15, 2017
Categories: Services
Storytelling is Made for Radio
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Storytelling is Made for Radio

Of all the mediums available to marketers, radio is the most powerful tool to tell a great story. Storytelling works superbly through voice alone and it’s an impactful way to…Read more
Published: August 7, 2017
Categories: Services
The Advertising Misdirect
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The Advertising Misdirect

We often see it used in TV advertising but very rarely do we hear it on the airwaves. It’s a tool favoured by a lot of creatives – the advertising…Read more
Published: May 1, 2017
Categories: Social
The Iconic Voice behind the Barry’s Christmas Radio Ad
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The Iconic Voice behind the Barry’s Christmas Radio Ad

A few weeks ago on Today FM, Ian Dempsey read out a number of text messages on his early-morning radio show. A number of listeners had texted in to say…Read more
Published: December 23, 2016
Categories: FMCG
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Recent Posts
  • Touching Tribute To The Great Gay Byrne
  • Effective Ads Reflect the Public Mood
  • The Christmas Jingle Makes a Comeback!
  • The First Rule of Radio Advertising
  • Imitation is the Sincerest Form of Flattery