Welcome to Great Irish Radio Ads.
Our goal is to celebrate creativity and excellence in Irish radio advertising.
With a catalogue of great ads online, we are here to recognise the best of the best. We want to start a dialogue on creativity and discuss the trends and movements within the industry.
Although accounting for only 10% of media spend in Ireland, radio has been shown to be capable of generating a much closer personal relationship with listeners than is possible through other media. It is often referred to as the ‘theatre of the mind’.
Creativity is vital for the future of Irish radio advertising. Ads that will achieve cut through will be those that tap into the imagination of the listener and engage with them on a personal level.
Valued at an estimated €111m, the Irish radio advertising market is alive and kicking. 3.16m of us listen to the radio every day for an average of 226 minutes. (JNLR, August 2019)
Enjoy your time on Great Irish Radio Ads. If you have any comments or would like to submit your ad for review, please do not hesitate to get in touch.