Touching Tribute To The Great Gay Byrne
At midday on Friday 8th November 2019, just as the funeral ceremony was about to start, radio stations across Ireland played a moving tribute to the legendary Gay Byrne who…Read more
Articles Written By: Douglas Brennan
This author has written 47 articles
Effective Ads Reflect the Public Mood
When it was announced that MyTaxi, formerly known as Hailo, would re-brand as Free Now in 2019, you could just about hear the whole country moan in unison together. The…Read more
The Christmas Jingle Makes a Comeback!
If you had tuned in to any of the local or national radio stations last December, you would have bound to come across a wide variety of Christmas jingles. Advertisers…Read more
The First Rule of Radio Advertising
One of the first rules of radio advertising is to avoid the use of annoying voices. It’s an unfortunate gimmick that advertisers rely on now and then. Take a listen…Read more
Imitation is the Sincerest Form of Flattery
If you look back on Reeling in the Years on RTE for the year 2007, you’ll come across the Tracker Mortgage Bus advert. This was a very simple but funny…Read more
Don’t Be Afraid To Ditch the Studio
99.9% of all radio adverts are recorded in the comfort of a warm and acoustic friendly studio. So, if you want to create a unique talking point for your brand, why not…Read more
FBD Insurance Sponsor the Marian Finucane Show
FBD Insurance are the new sponsors of the Marian Finucane Show on RTE Radio 1. The sponsorship deal is worth an estimated €200,000 per annum and provides FBD Insurance with…Read more
Storytelling is Made for Radio
Of all the mediums available to marketers, radio is the most powerful tool to tell a great story. Storytelling works superbly through voice alone and it’s an impactful way to…Read more
The Advertising Misdirect
We often see it used in TV advertising but very rarely do we hear it on the airwaves. It’s a tool favoured by a lot of creatives – the advertising…Read more
The Iconic Voice behind the Barry’s Christmas Radio Ad
A few weeks ago on Today FM, Ian Dempsey read out a number of text messages on his early-morning radio show. A number of listeners had texted in to say…Read more