Entertainment

A technique used by many copywriters is to use another voice to interrupt the delivery of the voice over. It’s not used very often in Irish radio advertising but can…Read more

It’s rare enough to hear an advertisement on radio with just the voice filling up the space. The voice-over will often be accompanied by sound effects and a backing track…Read more

It must be every copywriter’s dream to be landed with the radio brief for the National Lottery. It’s an account that screams for creativity and imaginative thinking. And the latest…Read more

Though rarely used, testimonials can be impactful in developing trust between the listener and the advertiser. Banks often use testimonials on Irish radio. After the customer talks about their experience,…Read more