The Christmas Jingle Makes a Comeback!
If you had tuned in to any of the local or national radio stations last December, you would have bound to come across a wide variety of Christmas jingles. Advertisers…Read more
FMCG
The Iconic Voice behind the Barry’s Christmas Radio Ad
A few weeks ago on Today FM, Ian Dempsey read out a number of text messages on his early-morning radio show. A number of listeners had texted in to say…Read more
The Best Ads on Radio Don’t Feel Like Ads
This summer, the O’Donovan brothers captured the hearts of Ireland. The funny and charismatic rowers from Skibbereen became national heroes after they returned home from Rio with silver medals. Credit…Read more
Are You Brave Enough to Repurpose a Pop Song?
There are few advertisers who are willing to push the creative boundaries in radio advertising. Many of the ads on Irish radio lack creativity and tend to blend into each…Read more
Brennan’s Evoke Nostalgia
On Saint Patrick’s Day, the familiar Brennan’s Bread advert could be heard on the national airwaves. For over 30 years, the format has remained static with a recognisable jingle and…Read more