Testimonials: Use Carefully
Though rarely used, testimonials can be impactful in developing trust between the listener and the advertiser. Banks often use testimonials on Irish radio. After the customer talks about their experience,…Read more
Audio
Have Fun with Quirky Facts
The AA have taken a fun and novel approach in highlighting one of the key benefits of their service. The voice-over starts off with a fun fact. ‘In Japan, you…Read more