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If you look back on Reeling in the Years on RTE for the year 2007, you’ll come across the Tracker Mortgage Bus advert. This was a very simple but funny…Read more

Of all the different radio ad formats tested out on radio, Irish DJs have heard them all. The good, bad and the ugly. So if you get a DJ commenting…Read more

Casting is one of the most important decisions before heading into the studio. A particular voice can add a real dimension to the brand and help in the development of…Read more

In a move that will become more prevalent, copywriters are now using the stories behind viral videos to push through their own brand messages. Following Teresa Mannion’s famous broadcast on RTE,…Read more