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We often see it used in TV advertising but very rarely do we hear it on the airwaves. It’s a tool favoured by a lot of creatives – the advertising…Read more

With the rising commemorations creeping up, RTE have begun to scale up their communications surrounding the Ireland 2016 Centenary Programme. The most recent advertisement is very impactful and sets a…Read more

It’s been bandied about for years but there is a lot of truth in the old cliché that pictures are better on radio. Copywriters can use words and sounds to…Read more

Christmas is the time to be merry and joyful. As we get closer to the 25th, we’re bombarded with seasonal songs and adverts encouraging us to buy the latest gizmos…Read more