The Christmas Jingle Makes a Comeback!
If you had tuned in to any of the local or national radio stations last December, you would have bound to come across a wide variety of Christmas jingles. Advertisers…Read more
Motoring
The First Rule of Radio Advertising
One of the first rules of radio advertising is to avoid the use of annoying voices. It’s an unfortunate gimmick that advertisers rely on now and then. Take a listen…Read more
Nissan: Comedy at its Best
It’s rare to hear good comedy on Irish radio. Very often the jokes fail to land or the timing is just wrong. However, the latest ad from Nissan is gold.…Read more
Oglivy’s 4 Step Rule
Advertising giant Oglivy suggested 4 steps in developing a great radio ad. Identify your brand early in the commercial. Identify it often. Promise the listener a benefit early in the…Read more
Don’t Mince Your Words
Nissan are back with their Grand Scrappage Guarantee. Trade in your old car and you’ll get €4,000 off a new Nissan. It’s a very standard ad but stands out for…Read more
Perceived Age of V/O is Important
The perceived age of your voice-over is very important. Younger voices as opposed to middle-aged narrators tend to be seen as less credible to more senior listeners. In an interesting…Read more