Leisure

Very often in radio, advertisers will put you in the shoes of another customer enjoying a product or service. It’s a tested method that works. However, the recent campaign from…Read more

‘If you have nothing to say, sing it!’ (Oglivy) You either love 'em or hate 'em! Jingles, also known as audio brands, can play an important role in establishing and maintaining…Read more

Since most radio ads are 30 seconds long, those that are longer tend to stand out and get noticed. A 30 second spot will allow you to work with approximately…Read more

If you can get your message across in very simple terms, why not book a 10 or 20 second spot campaign. Ryanair have cleverly used the 20 second format to…Read more