When it was announced that MyTaxi, formerly known as Hailo, would re-brand as Free Now in 2019, you could just about hear the whole country moan in unison together. The…Read more
If you had tuned in to any of the local or national radio stations last December, you would have bound to come across a wide variety of Christmas jingles. Advertisers…Read more
99.9% of all radio adverts are recorded in the comfort of a warm and acoustic friendly studio. So, if you want to create a unique talking point for your brand, why not…Read more
FBD Insurance are the new sponsors of the Marian Finucane Show on RTE Radio 1. The sponsorship deal is worth an estimated €200,000 per annum and provides FBD Insurance with…Read more
Of all the mediums available to marketers, radio is the most powerful tool to tell a great story. Storytelling works superbly through voice alone and it’s an impactful way to…Read more
‘Simplicity is the ultimate sophistication.’ This well-known quote is often attributed to Steve Jobs but many might be surprised to discover that it originated from the lips of the great…Read more
RTE certainly has a problem on its hands. Ireland has one the highest evasion rates for non-payment of the licence fee across western Europe. Over 15% do not pay resulting…Read more
This Recruit Ireland spot stands out for two main reasons. First of all, it’s pretty funny and secondly, the call to action is very short! Broadcast in December 2014, the…Read more
One of the golden rules in radio advertising is to never write for a voice. The voice-over should take second consideration after the script. Well, when you’re writing for Mario…Read more
Irish Jobs have used the busiest month of the year to launch their new company review section on their website. At the start of their new ad, we are introduced…Read more