Get the DJ Talking and You’re Winning!
Of all the different radio ad formats tested out on radio, Irish DJs have heard them all. The good, bad and the ugly. So if you get a DJ commenting…Read more
Are You Brave Enough to Repurpose a Pop Song?
There are few advertisers who are willing to push the creative boundaries in radio advertising. Many of the ads on Irish radio lack creativity and tend to blend into each…Read more
Bring Out Humour with the Disruptor Technique
A technique used by many copywriters is to use another voice to interrupt the delivery of the voice over. It’s not used very often in Irish radio advertising but can…Read more
Carrot or the Stick: Licence Fee Compliance
RTE certainly has a problem on its hands. Ireland has one the highest evasion rates for non-payment of the licence fee across western Europe. Over 15% do not pay resulting…Read more
Nissan: Comedy at its Best
It’s rare to hear good comedy on Irish radio. Very often the jokes fail to land or the timing is just wrong. However, the latest ad from Nissan is gold.…Read more
Advertising isn’t a science. It’s persuasion. And persuasion is an art.
William Bernbach
Brennan’s Evoke Nostalgia
On Saint Patrick’s Day, the familiar Brennan’s Bread advert could be heard on the national airwaves. For over 30 years, the format has remained static with a recognisable jingle and…Read more
RTE Handles 1916 Sensitively
With the rising commemorations creeping up, RTE have begun to scale up their communications surrounding the Ireland 2016 Centenary Programme. The most recent advertisement is very impactful and sets a…Read more
JNLR: 83% of Us Listen Everyday
The JNLR/Ipsos MRBI have just published their latest report showing daily radio listenership at 83% - that is 83% of all adults – 3 million listeners (15+), listening every weekday.…Read more
Keep CTAs Short if Possible
This Recruit Ireland spot stands out for two main reasons. First of all, it’s pretty funny and secondly, the call to action is very short! Broadcast in December 2014, the…Read more
Pictures are Better on Radio
It’s been bandied about for years but there is a lot of truth in the old cliché that pictures are better on radio. Copywriters can use words and sounds to…Read more
It’s OK to Break the Rules
One of the golden rules in radio advertising is to never write for a voice. The voice-over should take second consideration after the script. Well, when you’re writing for Mario…Read more