Blog | Great Irish Radio Ads

Never write an advertisement which you wouldn’t want your own family to read

The Power of One Voice

It’s rare enough to hear an advertisement on radio with just the voice filling up the space. The voice-over will often be accompanied by sound effects and a backing track…Read more

Published: January 27, 2016

Categories: Entertainment

Stand Out from the Noise

Specsavers are well known for great TV ads but they also come out with some great radio campaigns. In a 2015 spot to promote their range of contact lenses, they…Read more

Published: January 27, 2016

Categories: International Ads

Be Adventurous and Go A Capella!

Irish Jobs have used the busiest month of the year to launch their new company review section on their website. At the start of their new ad, we are introduced…Read more

Published: January 27, 2016

Categories: Services

Talk from a Different Perspective

Very often in radio, advertisers will put you in the shoes of another customer enjoying a product or service. It’s a tested method that works. However, the recent campaign from…Read more

Published: January 25, 2016

Categories: Leisure

A Copywriter’s Dream

It must be every copywriter’s dream to be landed with the radio brief for the National Lottery. It’s an account that screams for creativity and imaginative thinking. And the latest…Read more

Published: January 25, 2016

Categories: Entertainment

Oglivy’s 4 Step Rule

Advertising giant Oglivy suggested 4 steps in developing a great radio ad. Identify your brand early in the commercial. Identify it often. Promise the listener a benefit early in the…Read more

Published: January 25, 2016

Categories: Motoring

Don’t Mince Your Words

Nissan are back with their Grand Scrappage Guarantee. Trade in your old car and you’ll get €4,000 off a new Nissan. It’s a very standard ad but stands out for…Read more

Published: January 25, 2016

Categories: Motoring

7 Seconds of Silence

There is no louder sound on radio than the sound of silence. It’s the worst nightmare of any radio presenter when it all goes quiet. However, in radio advertising it…Read more

Published: January 25, 2016

Categories: Services

Take Time with Casting

Casting is one of the most important decisions before heading into the studio. A particular voice can add a real dimension to the brand and help in the development of…Read more

Published: January 25, 2016

Categories: Home

Follow the 5 Second Rule

Often the key to a successful radio ad is to grab the listener’s attention within the first 5 seconds. Be interesting. Ears will be drawn to your ad if you do…Read more

Published: January 25, 2016

Categories: Services

Less Words the Better

The best scripts have few words. There’s nothing worse than listening to an actor trip over their lines as they struggle to complete the ad on time. The goal is to write…Read more

Published: January 23, 2016

Categories: Services