JNLR: 83% of Us Listen Everyday
The JNLR/Ipsos MRBI have just published their latest report showing daily radio listenership at 83% - that is 83% of all adults – 3 million listeners (15+), listening every weekday.…Read more
Keep CTAs Short if Possible
This Recruit Ireland spot stands out for two main reasons. First of all, it’s pretty funny and secondly, the call to action is very short! Broadcast in December 2014, the…Read more
Pictures are Better on Radio
It’s been bandied about for years but there is a lot of truth in the old cliché that pictures are better on radio. Copywriters can use words and sounds to…Read more
It’s OK to Break the Rules
One of the golden rules in radio advertising is to never write for a voice. The voice-over should take second consideration after the script. Well, when you’re writing for Mario…Read more
Never write an advertisement which you wouldn’t want your own family to read
David Ogilvy
The Power of One Voice
It’s rare enough to hear an advertisement on radio with just the voice filling up the space. The voice-over will often be accompanied by sound effects and a backing track…Read more
Stand Out from the Noise
Specsavers are well known for great TV ads but they also come out with some great radio campaigns. In a 2015 spot to promote their range of contact lenses, they…Read more
Be Adventurous and Go A Capella!
Irish Jobs have used the busiest month of the year to launch their new company review section on their website. At the start of their new ad, we are introduced…Read more
Talk from a Different Perspective
Very often in radio, advertisers will put you in the shoes of another customer enjoying a product or service. It’s a tested method that works. However, the recent campaign from…Read more
A Copywriter’s Dream
It must be every copywriter’s dream to be landed with the radio brief for the National Lottery. It’s an account that screams for creativity and imaginative thinking. And the latest…Read more