Pictures are Better on Radio
It’s been bandied about for years but there is a lot of truth in the old cliché that pictures are better on radio. Copywriters can use words and sounds to…Read more
Audio
It’s OK to Break the Rules
One of the golden rules in radio advertising is to never write for a voice. The voice-over should take second consideration after the script. Well, when you’re writing for Mario…Read more
The Power of One Voice
It’s rare enough to hear an advertisement on radio with just the voice filling up the space. The voice-over will often be accompanied by sound effects and a backing track…Read more
Stand Out from the Noise
Specsavers are well known for great TV ads but they also come out with some great radio campaigns. In a 2015 spot to promote their range of contact lenses, they…Read more
Be Adventurous and Go A Capella!
Irish Jobs have used the busiest month of the year to launch their new company review section on their website. At the start of their new ad, we are introduced…Read more
Talk from a Different Perspective
Very often in radio, advertisers will put you in the shoes of another customer enjoying a product or service. It’s a tested method that works. However, the recent campaign from…Read more
A Copywriter’s Dream
It must be every copywriter’s dream to be landed with the radio brief for the National Lottery. It’s an account that screams for creativity and imaginative thinking. And the latest…Read more
Oglivy’s 4 Step Rule
Advertising giant Oglivy suggested 4 steps in developing a great radio ad. Identify your brand early in the commercial. Identify it often. Promise the listener a benefit early in the…Read more
Don’t Mince Your Words
Nissan are back with their Grand Scrappage Guarantee. Trade in your old car and you’ll get €4,000 off a new Nissan. It’s a very standard ad but stands out for…Read more
7 Seconds of Silence
There is no louder sound on radio than the sound of silence. It’s the worst nightmare of any radio presenter when it all goes quiet. However, in radio advertising it…Read more